Viral message
Viral message refers to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as a positive return on Investment, marketers must:
- Identify individuals with high social networking potential (SNP)
- Communicate compelling information that induces them to purchase the marketer's offer
- Communicate information that high SNPs are likely to pass on through their social network
Communication of information in media that can be easily forwarded such as Internet videos, text messages (SMS) can effectively augment word of mouth transmission of the information throughout social networks.
See also
- Social networking potential
- Viral marketing
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- Personal
- Professional
- Sexual
- Value
- Clique
- Adolescent
- Corporate social media
- Distributed social network (list)
- Enterprise social networking
- Enterprise social software
- Mobile social network
- Personal knowledge networking
theories
- Ambient awareness
- Assortative mixing
- Attention inequality
- Interpersonal bridge
- Organizational network analysis
- Small-world experiment
- Social aspects of television
- Social capital
- Social data revolution
- Social exchange theory
- Social identity theory
- Social media and psychology
- Social media intelligence
- Social media mining
- Social media optimization
- Social network analysis
- Social web
- Structural endogamy
- Virtual collective consciousness
processes
- Account verification
- Aggregation
- Change detection
- Blockmodeling
- Collaboration graph
- Collaborative consumption
- Giant Global Graph
- Lateral communication
- Reputation system
- Social bot
- Social graph
- Social media analytics
- Social network analysis software
- Social networking potential
- Social television
- Structural cohesion
- Algorithmic radicalization
- Community recognition
- Complex contagion
- Computer addiction
- Consequential strangers
- Friend of a friend
- Friending and following
- Friendship paradox
- Influence-for-hire
- Internet addiction
- Information overload
- Overchoice
- Six degrees of separation
- Social media addiction
- Social media and suicide
- Social invisibility
- Social network game
- Suicide and the Internet
- Tribe
- Viral phenomenon
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